“It’s a real testament to our model,” said Trotter.īased in Atlanta, where many of its clubs are located, Workout Anytime is exploring other markets nationwide, including Indiana, Alabama, Florida and more specifically, Cincinnati and Chicago. “What stands out about Workout Anytime is what we offer, for the money we charge the consumer,” said Strickland.Īccording to Trotter, it’s worthy noting that 55 percent of the franchise’s owners are multiple club operators. For $15.00 per month, members gain access to cardio and strength equipment, locker rooms, and some locations boast tanning and HydroMassage (for an extra fee). Similar to other small box franchises, Workout Anytime clubs range between 4,800 and 6,000 square feet, and boast a minimal amount of amenities. “It’s been successful beyond our wildest dreams,” said Strickland. The co-founders began franchising in 2006, and brought on Randy Trotter as VP of development, to help facilitate growth.
Workout Anytime was founded by Strickland and co-founder John Quattrocchi in 1999 as a single location. “Getting to 50 took a lot longer than we expect reaching 100 locations will take.” “It’s been somewhat of a journey since we began franchising our concept, but it’s really taken off in the past two years,” said Strickland. For Steve Strickland, the co-founder of Workout Anytime, the milestone is just the beginning, estimating that the franchise will reach 100 locations by the end of 2014.
Workout Anytime, a small box, 24/7 franchise, opened its 50 th location this week in Milton, Ga.
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